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The Better Home Cover

The Better Home Cover is a home insurance policy specialising in unexpected repair costs. At Passion Digital I developed the images for their advertising campaign on social media.
The assets present some scenarios of domestic issues, such as broken appliances or infestations. The goal was an informal tone to capture a young audience, so I used bright colours, funny images and direct, impactful text with clear messages.


The posts bring a substantial change to the client’s original style, in order to optimise it for their new, younger target audience. This can be seen by comparing the style of these recent assets to that of the advertising animation, which I produced for the client before they changed their target.


The Better Home Cover




/Social Post /Animation