Magnus Siculus is a Sicilian business who produces top quality olive oil with high market value. Their briefing was to re-think their whole brand identity with the aim of marketing their oil as a luxury product. The result was a very rewarding 360 degrees project and one that both I and the client are extremely proud of. My assignment included designing Magnus Siculus’ logo, a branding line guides, packaging, labels for products and website, all using a minimal and look and feel.
For the logo I created a one-line drawing of the trinacria, the emblem of Sicily. I wanted it to become simple enough to evoke the idea of a stream of olive oil (“a thread of oil”, as is said in Italian).