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The first assignment I took on at Passion Digital was for international activist movement Extinction Rebellion (XR), founded in England in response to the environmental devastation caused by human activity.

The first part of the project was to create a new logo for Extinction Rebellion Work, a division within the movement which organises marches and protests. To align with XR’s brand identity I chose to use some of their characteristic graphic elements, such as their font and brightly coloured background. To differentiate XRWork, I developed a new logo and new social media banners for FB, Instagram and Linkedin.

Extinction Rebellion logo

Subsequently, I designed a set of posters for a protest march. As the march was to start in Marble Arch, I designed a version of the monument which incorporates images widely used across the graphics for the movement, like the hourglass and the skull.

The project was realised on Adobe Illustrator and Adobe Photoshop.

Client

Extinction Rebellion

Year

2019

Category

/Branding /Poster

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