The most complex and exhaustive project I worked at for Eaglemoss was the advertising campaign for the week of Back Friday and Cyber Week, during which every brand and every collection would be on sale.
The aim graphic element characterising the campaign is the snap of fingers, for which I used the iconic hand of Thanos, supervillain in the Avengers series, a very popular character at the time of the campaign, known for destroying entire galaxies with the snap of his fingers. I drew the hand in a comic book style on Adobe Illustrator. I chose the hot pink colour to bring in a stark contrast from the dark galaxy background. As an accent on the time-limited nature of the sale I addes a fading 50% price tag.
The banners came in several formats and were used across Eaglemoss’ website and social media pages in their US, Australia, UK, Southafrica, Italian, French, Spanish and German versions, with the text translated and adapted to the different markets.