Crossfit Blackwall is a gym in central Cagliari, Italy, which offers high-intensity training programmes and I designed their original logo when they opened in 2017. The client returned to request a new logo after re-branging, to reflect the personality of the gym in a simple and modern style. This was an opportunity to review my previous work and improve on it now that both the client and myself had acquired further experience and skills.
I chose to keep things simple with two crossed barbells which draw attention to the name of the gym. The font is strong and decisive, successfully embodying the new brand identity.